Analysis & strategy

We help our clients create a sound strategy.

We help our clients design the right strategy. We use the comprehensive data in national registries. We use our insight into healthcare and stakeholders to identify and explore new paths.

We make communication work
Communication needs to have impact and relevance for it to work. Therefore, insight into the target group is always the first step in designing a strategy.

Analysis and strategy include:

  • Stakeholder analyses and audits that map the landscape and provide an understanding of the context.
  • Real world data provide insights of clinical practice, patient journeys and geographical variance
  • Data and population studies that identify consumption patterns, attitudes, opportunities and barriers.
  • Customer journey mapping that maps out the many different touchpoints along the customer journey.
  • Strategy workshops that anchor the strategy and objectives internally in the company.
  • Communication strategies rooted in the specific context and the formulated objectives.
  • Action plans that translate strategy into action.
  • Channel analyses that ensure use of the right channels.
  • Benchmark analyses that guide the communication effort.

Would you like to know more about analysis and strategic communication?

Contact us or drop by our offices in Copenhagen.


Mette Thorn Sørensen, Managing Director and Partner

+45 41 38 43 00

We also do: Medical marketing and Corporate communication


We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA), by Creativity and Communication, The Association of Advisory Creative Business and by the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated field such as the pharmaceutical and life science industry. Read more.


Vores 30 medarbejdere sidder klar til at rådgive indenfor hver deres specialiserede område. Kontakt os gerne for yderligere information eller en snak om mulighederne for et fremtidigt samarbejde.

Mette Thorn Sørensen

Managing Director and Partner

Kontakt Mette vedr. Medical marketing

+45 41 38 43 00

Charlotte Tauber

Director and Partner

Kontakt Charlotte vedr. Public relations & engagement

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Engagement and Partner

Kontakt Susanne vedr. Digital & social media engagement

+45 61 63 77 10

Viki Rachlitz

Creative Director

+45 30 61 67 36

Nanna Rodian Christensen

HR & Operational Manager

+45 51 17 13 73

Maria Alstrup

Director of Patient Engagement

+45 30 26 56 50