Analysis & strategy

We help our clients create a sound strategy.

We help our clients design the right strategy. We use our insight into healthcare and stakeholders to identify and explore new paths.

We make communication work
Communication needs to have impact and relevance for it to work. Therefore, insight into the target group is always the first step in designing a strategy.

Analysis and strategy include:

  • Stakeholder analyses and audits that map the landscape and provide an understanding of the context.
  • Data, patient and population studies that identify consumption patterns, attitudes, opportunities and barriers.
  • Customer journey mapping that maps out the many different touchpoints along the customer journey.
  • Strategy workshops that anchor the strategy and objectives internally in the company.
  • Communication strategies rooted in the specific context and the formulated objectives.
  • Action plans that translate strategy into action.
  • Channel analyses that ensure use of the right channels.
  • Benchmark analyses that guide the communication effort.

Would you like to know more about strategic communication?
Contact us or drop by our offices in Copenhagen.

Contact
Mette Thorn Sørensen, Managing Director and Partner
+45 41 38 43 00

We also do: Medical marketing and Corporate communication

Solutions

We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets and as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA) and by the Public Relations Industry (Public Relations Branchen) under the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated industry such as the pharmaceutical and life science industry.

The team

Mette Thorn Sørensen

Managing Director and Partner

+45 41 38 43 00

Charlotte Tauber

Director and Partner

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Communication and Partner

+45 61 63 77 10

Josefine Thrane Sletten

Political Senior Advisor

+45 41 24 29 83

Maria Alstrup

Digital Senior Advisor

+45 30 26 56 50

Emilie Baggesen Selin

Senior Communications Advisor

+45 26 11 41 04

Karina Kvisgaard

Senior Communications Advisor

+45 26 72 80 80

Emma Josefine Jespersen

Social Media Consultant

+45 51 31 82 98

Jessica Baasch Høstved

Office and Finance Manager

+45 26 11 36 10

Caroline Emilie Christensen

Communications Consultant

+45 25 37 06 67

Emilie Lund Egsmose

Medical Writer

+45 27 36 46 56

Katrine Bay

Medical Writer

+45 26 15 30 42

Lasse Bøegh Henckel

Web Designer

+45 25 90 09 45

Mew

Photographer

+45 26 82 50 70

Viki Rachlitz

Art Director

+45 30 61 67 36

Line Flindt

Graphic Designer

+45 26 25 90 98

Zu Jørgensen

Graphic Designer

+45 51 42 42 30