Market access

We ensure a place in the market for pharmaceutical products by highlighting their value.

We help our clients gain access to the market. We assist you in health technology assessments or run the process through the Danish Medicines Council. We secure the best platform when new pharmaceutical products are to be introduced. or when the use of existing treatments is to be optimised.

We obtain insight into the market and communicate the need that ensures access to the market
Market access is first and foremost about obtaining insight into the market and using that insight to document and communicate an unmet need. Transform data to knowledge and spur action. We also call this value communication.

Market access includes:

  • Applications to the authorities such as the Danish Medicines Council and the Danish Treatment Council
  • Cost analysis, budget impact or analysis of burden of disease
  • Market and stakeholder analyses that identify and describe the market and the competition.
  • Registry studies to uncover real world evidence
  • Value stories and message platforms that highlight the need for and the value of a given treatment.
  • Patient journeys that chart the course of the disease and identify opportunities for optimisation.
  • Reimbursement applications in connection with the introduction of new pharmaceutical products.
  • Presentations and documentation for authorities for reassessment cases.
  • Position papers and company/product presentations for interactions/meetings with the various healthcare and political players.
  • Objection handling in the form of message formulation and training.

Would you like to know more about market access and value communication?

Contact us or drop by our offices in Copenhagen.

Trine Petersen, Director of Analysis, Market Access and Public Affairs
+45 20 60 28 25

We also do: Public affairs and Corporate communication


We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA), by Creativity and Communication, The Association of Advisory Creative Business and by the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated field such as the pharmaceutical and life science industry. Read more.

The team

Mette Thorn Sørensen

Managing Director and Partner

+45 41 38 43 00

Charlotte Tauber

Director and Partner

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Communication and Partner

+45 61 63 77 10

Trine Petersen

Director of Analysis, Market Access and Public Affairs

+45 20 60 28 25

Maria Alstrup

Chief Advisor Patient Communications

+45 30 26 56 50

Laura Pittard

Senior Advisor

+45 30 35 31 19

Karina Kvisgaard

Chief Advisor Communications

+45 26 72 80 80

Viki Rachlitz

Creative Director

+45 30 61 67 36

Louise Munch Blicher

Senior Creative

+45 47 47 47 06

Emilie Lund Egsmose

Medical Affairs Consultant

+45 27 36 46 56

Katharina Lindevig Vasehus

Medical Writer

+45 26 83 17 57

Louise Hansen

Medical Writer

+45 60 16 97 41

Linea Gøricke Laursen

Medical Writer

+45 30 24 29 09

Tenna Fonnesbo

Digital Senior Project Manager

+45 26 84 08 04

Rie Strøbeck Pedersen

Market Access Konsulent

+45 53 89 13 20

Caroline Emilie Christensen

Communications Consultant

+45 25 37 06 67

Nadine Jacobsen

Senior Social Media Consultant

+45 31 55 13 20

Sanne Lee Winding

Social Media Consultant

+45 31 41 13 20

Victoria Torp

Social Media Consultant

+45 41 11 95 90

Alberte Sejling

Social Media Consultant

+45 26 37 09 19

Christina Maria Friis Mathiasen

Social Media Consultant

+45 53 78 13 20

Laura Hjortkjær

Junior Digital Consultant

Jessica Baasch Høstved

Finance Manager

+45 26 11 36 10

Tina Jensen

Finance supporter

Katrine Bay

Medical Writer

+45 26 15 30 42

Lasse Bøegh Henckel

Web Designer

+45 25 90 09 45

Tais Roar Larsen




    +45 26 82 50 70