Market access

We ensure a place in the market for pharmaceutical products by highlighting their value.

We help our clients gain access to the market. We secure the best platform when new pharmaceutical products are to be introduced or when the use of existing treatments is to be optimised.

We obtain insight into the market and communicate the need that ensures access to the market
Market access is first and foremost about obtaining insight into the market and using that insight to document and communicate an unmet need. We also call this value communication.

Market access includes:

  • Market and stakeholder analyses that identify and describe the market and the competition.
  • Value stories and message platforms that highlight the need for and the value of a given treatment.
  • Patient journeys that chart the course of the disease and identify opportunities for optimisation.
  • Reimbursement applications in connection with the introduction of new pharmaceutical products.
  • Presentations and documentation for RADS (the Danish Council for the Use of Expensive Hospital Medicines) and reassessment cases.
  • Position papers and company/product presentations for interactions/meetings with the various healthcare and political players.
  • Objection handling in the form of message formulation and training.

Would you like to know more about market access and value communication?

Contact us or drop by our offices in Copenhagen.

Mette Thorn Sørensen, Managing Director and Partner
+45 41 38 43 00

We also do: Public affairs and Corporate communication


We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA), by Creativity and Communication, The Association of Advisory Creative Business and by the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated field such as the pharmaceutical and life science industry.

The team

Mette Thorn Sørensen

Managing Director and Partner

+45 41 38 43 00

Charlotte Tauber

Director and Partner

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Communication and Partner

+45 61 63 77 10

Josefine Thrane Sletten

Political Senior Advisor

+45 41 24 29 83

Maria Alstrup

Digital Senior Advisor

+45 30 26 56 50

Karina Kvisgaard

Senior Communications Advisor

+45 26 72 80 80

Sanne Lee Winding

Social Media Consultant

+45 31 41 13 20

Jessica Baasch Høstved

Office and Finance Manager

+45 26 11 36 10

Caroline Emilie Christensen

Communications Consultant

+45 25 37 06 67

Emilie Lund Egsmose

Medical Writer

+45 27 36 46 56

Katrine Bay

Medical Writer

+45 26 15 30 42

Lasse Bøegh Henckel

Web Designer

+45 25 90 09 45



+45 26 82 50 70

Viki Rachlitz

Art Director

+45 30 61 67 36

Line Flindt

Graphic Designer

+45 26 25 90 98

Zu Jørgensen

Graphic Designer

+45 51 42 42 30