Market access

We ensure a place in the market for pharmaceutical products and health technologies by highlighting their value

We help our clients gain access to the market. We assist you in health technology assessments or run the process through the Danish Medicines Council. We secure the best platform when new health technologies or pharmaceutical products are to be introduced or when the use of existing treatments is to be optimised.

We obtain insight into the market and communicate the need that ensures access to the market
Market access is first and foremost about obtaining insight into the market and using that insight to document and communicate an unmet need. Transform data to knowledge and spur action. We also call this value communication.

Market access includes:

  • Applications to the authorities such as the Danish Medicines Council and the Danish Treatment Council
  • Cost analysis, budget impact or analysis of burden of disease
  • Market and stakeholder analyses that identify and describe the market and the competition.
  • Registry studies to uncover real world evidence
  • Value stories and message platforms that highlight the need for and the value of a given treatment.
  • Patient journeys that chart the course of the disease and identify opportunities for optimisation.
  • Reimbursement applications in connection with the introduction of new pharmaceutical products.
  • Presentations and documentation for authorities for reassessment cases.
  • Position papers and company/product presentations for interactions/meetings with the various healthcare and political players.
  • Objection handling in the form of message formulation and training.

Would you like to know more about market access and value communication?

Contact us or drop by our offices in Copenhagen.

Mette Thorn Sørensen, Managing Director and Partner
+45 41 38 43 00

We also do: Public affairs and Corporate communication


We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA), by Creativity and Communication, The Association of Advisory Creative Business and by the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated field such as the pharmaceutical and life science industry. Read more.


Vores 30 medarbejdere sidder klar til at rådgive indenfor hver deres specialiserede område. Kontakt os gerne for yderligere information eller en snak om mulighederne for et fremtidigt samarbejde.

Mette Thorn Sørensen

Managing Director and Partner

Kontakt Mette vedr. Medical marketing

+45 41 38 43 00

Charlotte Tauber

Director and Partner

Kontakt Charlotte vedr. Public relations & engagement

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Engagement and Partner

Kontakt Susanne vedr. Digital & social media engagement

+45 61 63 77 10

Viki Rachlitz

Creative Director

+45 30 61 67 36

Nanna Rodian Christensen

HR & Operational Manager

+45 51 17 13 73

Maria Alstrup

Director of Patient Engagement

+45 30 26 56 50