PR & campaigns

We design campaigns that increase understanding, change behaviour and attitudes.

In collaboration with our clients, patient organisations, healthcare professionals and other stakeholders, we design creative campaigns that increase understanding, change behaviour and shift attitudes.

We use PR to strengthen relationships
For us, PR is a concept that extends far beyond newspaper articles. PR is an instrument that we use to establish and strengthen our clients’ relationships with healthcare professionals, political stakeholders, payers, organisations, media and the general public.

We create awareness and raise interest
The tools are dialogue, information, analysis, monitoring, events and visual productions. There can be various goals: Creating awareness; strengthening our clients’ reputation, products and services; and securing a platform for fruitful collaboration between our clients and relevant stakeholders.

PR and campaigns include:

  • PR and targeted media efforts that get the message across to the target group.
  • Content marketing that creates value for patients and healthcare professionals.
  • Ads, inserts and posts for analogue and digital media to increase awareness of the campaign.
  • Social media campaign sites that focus in on a topic and creates a platform for engagement and reach
  • Events such as exhibitions, stands and activation of ambassadors to show other aspects of the disease.
  • Film and radio features that involve, inform and activate across target groups.
  • Conferences and theme meetings that include patients and relatives.

We enter into partnerships
We work systematically with partnerships and networks to secure an optimal platform and ensure maximum impact.

Would you like to know more about PR and campaigns in the healthcare area?
Contact us or drop by our offices in Copenhagen.

Charlotte Tauber, Director and Partner
+45 40 94 11 10

We also do: Digital & social and communication with Patients & relatives


We are dedicated to life science communication and to making a difference for our clients. We believe the two are inseparably linked.

We deliver communication that adds value – from strategy, through development and production, to implementation.

We are passionate about what we do. We understand the details and can communicate the nuances. We find great inspiration in working in the cross field between people, politics and science. It requires empathy, integrity and insight, and it is a precondition for producing results.

We believe in specialisation – at industry and employee level, and in relation to our business partners. We always appoint the best team for the task.

We understand and adhere to the ethical regulations in the Nordic markets as laid down by the European Federation of Pharmaceutical Industries and Associations (EFPIA), by Creativity and Communication, The Association of Advisory Creative Business and by the Confederation of Danish Enterprise. We consider this mandatory when working with a highly regulated field such as the pharmaceutical and life science industry. Read more.

The team

Mette Thorn Sørensen

Managing Director and Partner

+45 41 38 43 00

Charlotte Tauber

Director and Partner

+45 40 94 11 10

Susanne Holm Schäffer

Director of Digital Communication and Partner

+45 61 63 77 10

Trine Petersen

Director of Analysis, Market Access and Public Affairs

+45 20 60 28 25

Maria Alstrup

Chief Advisor Patient Communications

+45 30 26 56 50

Karina Kvisgaard

Chief Advisor Communications

+45 26 72 80 80

Laura Pittard

Senior Advisor

+45 30 35 31 19

Signe Gry Braad

Senior Advisor

+45 40 94 14 06

Viki Rachlitz

Creative Director

+45 30 61 67 36

Louise Munch Blicher

Senior Creative

+45 47 47 47 06

Emilie Lund Egsmose

Medical Affairs Consultant

+45 27 36 46 56

Katharina Lindevig Vasehus

Medical Writer

+45 26 83 17 57

Louise Hansen

Medical Writer

+45 60 16 97 41

Linea Gøricke Laursen

Medical Writer

+45 30 24 29 09

Tenna Fonnesbo

Digital Senior Project Manager

+45 26 84 08 04

Rie Strøbeck Pedersen

Market Access Konsulent

+45 53 89 13 20

Caroline Emilie Christensen

Communications Consultant

+45 25 37 06 67

Nadine Jacobsen

Senior Social Media Consultant

+45 31 55 13 20

Sanne Lee Winding

Social Media Consultant

+45 31 41 13 20

Victoria Torp

Social Media Consultant

+45 41 11 95 90

Alberte Sejling

Social Media Consultant

+45 26 37 09 19

Christina Maria Friis Mathiasen

Social Media Consultant

+45 53 78 13 20

Laura Hjortkjær

Junior Digital Consultant

Jessica Baasch Høstved

Finance Manager

+45 26 11 36 10

Nanna Rodian Christensen

Operational Manager

+45 51 17 13 73

Tina Jensen

Finance supporter

Katrine Bay

Medical Writer

+45 26 15 30 42

Lasse Bøegh Henckel

Web Designer

+45 25 90 09 45

Tais Roar Larsen




    +45 26 82 50 70